“S-Pure” Partners Up with “Shabu Nashi” to Serve Premium Pork and Chicken Eggs on Authentic Japanese-Style Shabu-Shabu Hotpot Creating an Ultimate Exquisite Experience with 100% Natural Ingredients

Bangkok – September 1, 2566 – Betagro Public Company Limited (BTG) is leading the standard for offering high-quality and safer food at a fair price. They introduce the brand “S-Pure” in collaboration with “Shabu Nashi” to create a unique and distinctive dining experience, using premium ingredients such as S-Pure pork and chicken eggs. The products highlight are 100% natural and pure nature, free from antibiotics, hormones, and growth promoters serving on quality hot pot in authentic Japanese-style shabu-shabu. Furthermore, S Pure is the first and only brand in Thailand certified by NSF (National Sanitation Foundation) in the US for “Raised Without Antibiotics – RWA” in all three products: pork, chicken, and chicken eggs. These products offer deliciousness and a tender texture while meeting the needs of health-conscious consumers. S-Pure emphasizes its stance on a “Healthy Lifestyle Inspiration” that aims to inspire everyone to live a healthy life naturally with ease.

Dr. Oliver Gotshall, Chief Operating Officer, Food Business Group, Betagro Public Company Limited (BTG), revealed that BTG is moving forward with its current business plan. We are continuing our strategy of adding value to products and expanding distribution channels through selected Food Service customers, ensuring that restaurant operators receive high-quality ingredients. This enables them to deliver high-quality, appetizing, and safe menus that are of the uttermost to a diverse spectrum of customers.

“The premium food products in the pork, chicken, and egg categories continue to have significant growth potential, particularly in the Food Service sector.Currently, food business operators placed a greater emphasis on improving their service standards by using high-quality and safe ingredients for their customers. This aligns with the behavior of consumers who are increasingly concerned about the quality of the ingredients used in food preparation and their impact on health. We are confident that with the outstanding quality and maximum safety of S-Pure products, we can meet the needs of both business operators and consumers. Additionally, it will stimulate growth in the premium restaurant market.”

In this collaboration, Betagro joins forces with Shabu Nashi under the “Intelligent Business Solutions” initiative, leveraging Betagro’s expertise in food product and service solutions (Smart Product and Service Solutions), the company provides guidance on sourcing high-quality food ingredients that cater to Shabu Nashi’s needs. They introduce premium products such as S-Pure pork, which offers a more tender and succulent experience compared to regular pork. The pork sirloin meat, which is connected to the pork belly meat, contains an appropriate amount of fat, meticulously prepared through an Exclusive Special Cut technique, resulting in a marble pattern of softness level 3-4, specifically tailored for Shabu Nashi’s outlets. Additionally, S-Pure chicken eggs, cultivated through a Natural Pure Process, are guaranteed fresh and completely Salmonella-free, ensuring the highest level of safety. This helps restaurant operators streamline their internal processes and manage costs effectively.

Regarding Shabu Nashi’s collaboration with Betagro, co-founder Mr. Ben Na Nakorn described Shabu Nashi as a premium Japanese-style shabu-shabu restaurant that originated from the inspiration of Thana “Jo” Thienachariya and Jirat “Tom” Bawornwatana, along with “Chef Thaen” Kraisornkittikhun.

“All of us — I included — share a fondness for shabu-shabu dining and dreamt of opening such a restaurant. Shabu Nashi focuses on simplicity, with its menu included pork and chicken eggs exclusively from the S-Pure brand. A famous dish is the pork sirloin attached to the pork belly meat, featuring a marble pattern of softness level 3-4, perfectly complementing the restaurant’s special dipping sauce,” Mr. Ben said.

“What are the benefits of using S-Pure products?” Due to the fact that they are a premium food brand known for their exceptional quality and maximum safety. They are free from antibiotics, hormones, and growth promoters. They completely fulfill the mission of Shabu Nashi, which strives to provide high-quality ingredients to truly improve their premium service image.”